Green Is a Woman’s Color: Females More Likely to Buy According to Green 2008: Consumer Attitudes and Behaviors from The NPD Group, Inc., more than half of consumers surveyed consider themselves extremely or very interested in environmentally-friendly products. But women appeared to have a stronger interest in green products than men (57% vs. 47%). In addition, women are significantly more likely to be purchasing “green” products and more willing to pay a higher price.         Interestin...